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Mission, Vision & Values

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Mission

Make tempeh as loved and accessible as possible and educate people about the health & taste benefits of tempeh

  • by giving people access to natural, nutritious, delicious and accessible plant-based foods.
  • via an accessible range of all-natural tempeh-based products that are high in protein and fibre.
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Vision

To be the company that sustainably gets 100 million more people eating tempeh by 2030

Tempeh is Indonesia’s best-kept protein secret. If everyone in the Western world eats as much tempeh as Indonesians, we can stay within sustainable levels of meat and dairy consumption. Not to mention all of the positive health benefits of eating tempeh on mental and physical well-being. Hence, we want to spread the goodness of tempeh globally. Learn more here.

Values

  • Better for all, not a few.
  • Honesty is our better policy.
  • Be better bound.
  • Eat better, feel better.
  • Nature knows better.
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